In alignment with this week’s project in Computer Design II, let us explore some helpful links on Logo Design. Here’s my top 5 choices for learning more about logos and how to design them.
This site is especially useful for learning the steps in designing logos. They have a great quote for fighting the temptation to imitate the “big dogs” that we admire in design:
We all have our design heroes and sometimes we love them so much we want to imitate their styles. Well, they do say imitation is the sincerest form of flattery. However, in the real world it’s just a lazy way to solve a creative problem.
Ask yourself whether the style you’re using is appropriate for the client’s needs. Do they really want a logo design that has the same typeface Saul Bass used for Quaker Oats in the ’70s?
Be sure to click on their mood board link as well (scroll down to the 20s where it gives online mood board sample sites)
This site talks about the key elements to a successful design. The author states:
“One of the most important aspects of successful logo design is simplicity. There should be clean lines and few details like shading or other artistic touches. Colors should be limited to a few choices. Text should be limited to the brand name. Some great examples include the Nike swoosh, the Google logo, the Target bull’s eye, and the Twitter “T.” In logo design, less is more.”
3. David Airey! http://www.davidairey.com/5-useful-logo-design-tips/
David Airey is one of my logo design heroes (be sure to check out his book as well!). He states:
In short, a logo design process usually consists of:
The Design Brief
Research and Brainstorming
Prototyping and Conceptualising (See Step 5)
Send to Client for Review
Revise and Add Finishing Touches
Supply Files to Client and Provide Customer Service
Airey also has an amazing resource link for logo design: http://www.logodesignlove.com/best-logo-design-resources and a great article on using negative space with logos: http://www.logodesignlove.com/negative-space-logo-design
Airey also has a useful link on Brand Identity Style Guides (which, as you will recall, is part of this project). Check it out: http://www.logodesignlove.com/brand-identity-style-guides
4. 10 tips for designing logos that don’t suck: http://designshack.net/articles/inspiration/10-tips-for-designing-logos-that-dont-suck/
5. And Smash Brand’s 10 tips for designing a great logo: http://www.smashbrand.com/articles/10-tips-for-designing-a-great-logo/
Want some more information for logo designing?
Our lecture today in class reflected the theories discussed in Creative Bloq’s Definitive Guide to Logo Design (clickie click here to see it). We covered the main points, but as you can see there was A LOT more to be discussed regarding the subtle nuances of logo design/creation and idea generation. Be sure to download their super helpful flow chart (they put the link at the bottom of the article) to help you with the logo design process.
As well, they have more articles for your reading pleasure on logos and design. Be sure to check out:
An interesting article on “controversial” logo designs:
And take a quiz on branding…how well do you know brands?