Doodle a Day // Thursday, December 17, 2014

December 19, 2014 at 3:46 am (Uncategorized) (, , , )

Doodle time!

Was working on some comps for a poster and enjoyed this fella.

~ A.



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Presentation Cases, Portfolios, oh my!

April 14, 2014 at 2:14 pm (Uncategorized) (, , , , , , )

Tis the season!


Portfolio season!

For those of you thinking about what is needed to build your portfolio, I have decided to bring in recent graduates to talk about their portfolios this week (Matthew Hast for the Monday CDII class and Kristian Dela Cruz for the Wednesday CDI classes).  They will be talking about their cases and here are some sites for you to browse:



Business cards:


Hope these resources help!

Prof. R

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Logo Design Inspiration

March 24, 2014 at 3:04 pm (Uncategorized)

In alignment with this week’s project in Computer Design II, let us explore some helpful links on Logo Design.  Here’s my top 5 choices for learning more about logos and how to design them.




This site is especially useful for learning the steps in designing logos.  They have a great quote for fighting the temptation to imitate the “big dogs” that we admire in design:

We all have our design heroes and sometimes we love them so much we want to imitate their styles. Well, they do say imitation is the sincerest form of flattery. However, in the real world it’s just a lazy way to solve a creative problem.

Ask yourself whether the style you’re using is appropriate for the client’s needs. Do they really want a logo design that has the same typeface Saul Bass used for Quaker Oats in the ’70s?

Be sure to click on their mood board link as well (scroll down to the 20s where it gives online mood board sample sites)


This site talks about the key elements to a successful design. The author states:

“One of the most important aspects of successful logo design is simplicity. There should be clean lines and few details like shading or other artistic touches. Colors should be limited to a few choices. Text should be limited to the brand name. Some great examples include the Nike swoosh, the Google logo, the Target bull’s eye, and the Twitter “T.” In logo design, less is more.”


3. David Airey!

David Airey is one of my logo design heroes (be sure to check out his book as well!).  He states:

In short, a logo design process usually consists of:

  1. The Design Brief

  2. Research and Brainstorming

  3. Sketching

  4. Prototyping and Conceptualising (See Step 5)

  5. Send to Client for Review

  6. Revise and Add Finishing Touches

  7. Supply Files to Client and Provide Customer Service

Airey also has an amazing resource link for logo design: and a great article on using negative space with logos:

Airey also has a useful link on Brand Identity Style Guides (which, as you will recall, is part of this project).  Check it out:

4. 10 tips for designing logos that don’t suck:

Great tips!


5. And Smash Brand’s 10 tips for designing a great logo:


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Design and Color

March 4, 2014 at 12:29 am (Uncategorized)

Design and Color

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Logo Design Guides

March 3, 2014 at 1:26 am (Uncategorized)

Want some more information for logo designing?

Our lecture today in class reflected the theories discussed in Creative Bloq’s Definitive Guide to Logo Design (clickie click here to see it).  We covered the main points, but as you can see there was A LOT more to be discussed regarding the subtle nuances of logo design/creation and idea generation.  Be sure to download their super helpful flow chart (they put the link at the bottom of the article) to help you with the logo design process.


As well, they have more articles for your reading pleasure on logos and design. Be sure to check out:


An interesting article on “controversial” logo designs:


And take a quiz on branding…how well do you know brands?



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Welcome to the Fall 2013 term!

August 19, 2013 at 7:43 pm (Uncategorized)

Welcome to the Fall 2013 term!


In this Color and 2-Dimensional Design course you will learn how to analyze the basic elements and principles of visual design.  You will be usual traditional media, such as drawing, painting and printmaking as well as learning how to create art on the computer.


Here’s to a great semester!  Be sure to bookmark this page and refer back to it as I post inspirations and added tips and tricks for your projects.


Art on,

Professor Redding

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Philly Design Adventure Times!

June 4, 2013 at 2:17 am (Uncategorized)

Philly Design Adventure Times!.

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Print & Production Design: Invitation Samples

December 12, 2012 at 4:07 pm (Uncategorized)

Print & Production Design Class:


For Unit 2, here are some useful links for inspiration for your Typographic Invites.








Design on,


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Winter is Upon Us…

December 2, 2011 at 8:04 pm (Uncategorized)

Winter is upon us yet again and in my area we’re battening down the hatches in preparation for the cold.  I’ve been researching new cameras to upgrade my D80, a good friend and old buddy.  The D80 will join the ranks of past loves and become a secondary camera.  Many new upgrade options are out there and I decided on the D7000.  More megapixels, more oomph.  But I have to wait until Christmas to play with it  🙂


New items up for sale in the shop and more are on the way.  The studio is finally settled in and on a steady roll.


Before we know it, spring will return.


Design on,



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June 1, 2011 at 1:53 am (Uncategorized)

Ah, the newness of spring….and now summer!


Much has been happening this past while at my studio.  First things first:  more space!  I gave away a kiln that no longer was working and my goodness! the space!  I rearranged the studio and this allowed me the first steady flow of work in a few months.  First firing is done and was just posted on etsy and the next one will be this weekend.


Many new thrown pieces and some recastings of the animal favorites (gotta love the tweety tweet birds)!


June should prove to be an exciting month and I’m looking forward to seeing what it holds.


Art on,



New pieces!!!!!



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